To celebrate our 30th year, we're reflecting on the moments that shaped the brand we are today, focusing on a new theme every month.
You might have been there at the start, in the rain and wind. You may have been carefully making your way through the mud looking for a jacket or hat to keep you dry… or you may only just be getting to know us. The Joules story began thirty years ago in 1989, when I started selling clothing on a stand at a country show in Leicestershire.
I would constantly brave the elements in pursuit of delivering traditional clothing with a twist. I camped in my van to make sure our stand had the best spot, I spent sleepless nights perfecting our now famous wellies and I was often towed out of a muddy field by a tractor. The early days, facing driving rain and howling winds have made us experts in outwitting the weather and have made sure an adventurous spirit is woven throughout everything we create.
This month we’ll be shaking off the January blues by heading outside whatever the weather. We’ll be looking back at the memories that made us and forwards to making new ones with you – come rain or shine.
You’ll be hearing from me each month throughout our 30th year (I’ll try my best not to go on too much, I promise). And I’ll be sharing with you how we’ll be celebrating our milestone and how we’ll be embracing the seasons throughout the year.
and a £500 Joules Voucher*
What does this mean to you? Perhaps you have a great pic of splashing in puddles, taking part in an impromptu snowball skirmish or enjoying a windy walk.
Follow us @Joulesand tag your pic with#JoulesMakingMemories
Unfortunately, this competition is not available to customers who live outside of the UK.
Read More >
We can't wait to see more!
Take a look at themoments that made us.