OUR FAVOURITE
AUTUMN/WINTER 2025 FASHION TRENDS

As the leaves start to fall and the air turns crisp, we’re embracing the season with open arms and wardrobes. If you are wondering what to wear in autumn, our Autumn/Winter 25 collection is all about texture, warmth, preppy personality, and statement pieces that carry you through country walks, coffee catch-ups, and cosy weekends at home.

At Joules, we’re known for unbeatable quality, attention to detail, and finishes you won’t find anywhere else. From hand-drawn prints to technical outerwear and heritage-inspired designs, discover the winter & autumn 2025 fashion trends we’re loving and how to wear them your way.

WOMEN’S NEW IN MEN'S NEW IN

Why Joules?

At Joules, we believe in creating clothing that tells a story. We believe in pieces that last through seasons and generations. Each design is crafted with:
- Premium fabrics chosen for comfort, style and durability
- Iconic hand-drawn prints
- Thoughtful, functional design features
- Unmatched quality and attention to detail
- Heritage-inspired finishes that stand the test of time

“British Heritage With A Modern Twist”

Contemporary Preppy

This autumn and winter, we’re seeing a return to polished, preppy-inspired pieces with a relaxed, countryside-cool edge. Think styling a long sleeve blouse with a knitted vest, using our bold fleece jackets to discover endless layering opportunities and utilising a silk scarf as the perfect preppy finish for any outfit.

Our iconic Heritage Fleece Collection - crafted for men, women, and children showcases this trend. With unmatched softness, timeless colour palettes, and thoughtful design details, these pieces aren’t just stylish, they’re made to last. Whether you’re layering over preppy ladies’ rugby shirts or pairing with denim and boots, this is contemporary preppy style, the Joules way.

Checks

Checks are back in a big way for autumn and winter 2025, and Joules is leading the way with a fresh take on a classic pattern. From subtle houndstooth to oversized checks, our collection proves that it’s anything but boring.

Woven in premium fabrics and crafted for layering, our checked shirts, dresses and checked trousers offer the perfect mix of rustic charm and modern flair. Expect unexpected colour pairings, meticulous finishes and silhouettes that effortlessly transition from countryside walks to city strolls.

“A Pattern Worth Repeating”

“Clean Lines, Bold Statements”

Stripes

Stripes are a wardrobe staple and this season, they’re more versatile than ever. We’ve reimagined them in hand-drawn prints, textured knits, and statement basics that elevate every outfit.

Pair our striped Breton tops with denim and an expertly crafted borg fleece for easy layering, or go bold with one of our ladies' striped jumpers under a heavyweight winter coat. However you wear them, stripes bring timeless elegance and playful personality to your look, and they are truly a Joules trademark.

Statement Outerwear

No winter or autumn outfit is complete without statement outerwear, and Joules is the go-to for coats and jackets that tick every box: style, warmth, and technical performance.

From longline gilets to women’s waterproof jackets, our outerwear collection features technical properties designed to handle the elements and elegant tailoring to flatter every figure. You'll find clever cuffs, storm flaps, detachable hoods, and luxurious linings and every piece is made with precision and purpose.

Layer over knitwear, add a pop of print or colour and complete the look with perfect autumn and winter accessories like scarves, hats, boots and more.

“Where Fashion Meets Function”

Layer Up & Step Out

Autumn and winter are the seasons for layering, experimenting, and embracing comfort without compromising style. At Joules, we’ve combined the art of layering with the finest craftsmanship, so you can transition from sunny afternoons to chilly evenings with ease.

Explore the full autumn & winter 2025 collection today and find your new favourites.