6.1.9 The Story Being Our Right As Rain Collection | Joules Journal Click here to use our accessible website
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THE STORY BEHIND OUR

Right as Rain Collection

Our Right as Rain collection is as close to our heart as nature itself. Inspired by the great outdoors for the great outdoors, it embraces every element of the British weather and countryside in its designs. From wonderful waterproof jackets to snug-as-a-bug wellies, there’s a story (and lots of puddle-jumping) behind every piece.

SHOP THE COLLECTION

The Joules story began over 30 years ago, when Tom Joule started selling clothing on a stand at a country show in Leicestershire.

Tom would constantly brave the elements in pursuit of delivering traditional clothing with a twist. The early days, facing driving rain and howling winds have made us experts in outwitting the weather and made sure an adventurous spirit is woven throughout everything we create.

Ever true to our heritage, the British weather and countryside continue to inspire every part of our Right as Rain collection. From wet woodland paths to blustery coastal walks, the drizzly school run to standing on the sidelines on a Sunday, our Right as Rain collection will have you ready for everything the predictably unpredictable British weather has in store.
 

Every design of our Right as Rain collection finds its roots in the Great British Countryside and every piece, from our brightest Wellibobs to our toughest raincoats, is made with nature in mind. Built for the lightest of drizzles to the wildest of weathers, our pieces have been tested from shire to shore to make sure they keep you as snug and dry as can be, no matter where and when you wear them. After all, rain is a fact of life in this green and pleasant land, so being prepared for it makes perfect sense.

Our Right as Rain collection isn’t just built for nature, it’s inspired by nature too which means that we’ve made sure it’s as tough and durable as mother nature herself. Designed to be lived in, our pieces are both long lasting and timeless to create that oh so important hand-me-down quality. With wellies in all different heights and sizes and packaway pouches and hidden pockets galore.

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