OUR FAVOURITE
SPRING & SUMMER 2026 FASHION TRENDS

Longer days are officially here, and our mood is shifting. This season, we’re moving away from the old and leaning into a new, effortless wardrobe that feels as good on a city coffee run as it does on a weekend at the coast.

Forget the traditional. This spring and summer is about a fresh take on preppy British heritage. Think bright colours, lighter fabrics and achingly cool 'just-thrown-this-together' looks. We’ve broken the season into four definitive trends that bridge the gap between classic prep and contemporary style.

Dopamine Brights

This season, we’re pivoting away from the quiet. Vanilla should only be a flavour of ice cream. This spring and summer is about Dopamine Brights - using saturated colour with intention. Forget safe neutrals. This new palette is built on high-definition pinks, deep botanical greens, and sun-drenched yellows designed to cut through the noise.

We’ve reimagined our knitted vests and transitional layers in punchy, tonal shades that do the work for you. The move here is simple, take a clean, minimalist base - like denim or white heavyweight cotton - and layer in a vibrant cardigan to instantly level up the aesthetic.

When it comes to tops, think jersey that’s anything but boring - make sure it adds to your overall look - and mix prints with stripes - this season isn’t about blending into the background. And add accessories - a vibrant silk scarf, cap and sunglasses always hit the sweet spot of style and practicality.

It’s not just about wearing colour - it’s about mastering it. Clean silhouettes, vibrant shades, zero effort.
Discover even more examples of this trend, alongside our tips for embracing the art of dopamine dressing this season.

The New Prep

Preppy British heritage, but make it current. For spring and summer, we’re leaning into a refined varsity aesthetic - a sophisticated evolution of our nautical roots that feels more 'clubhouse' than 'coastline.' This isn't just about stripes - it’s about heavyweight textures and oversized silhouettes that define the modern preppy look.

The hero of the season? Our Iconic Rugby Shirt. We’ve dropped it in new, boxier cuts and high-contrast hues that bridge the gap between vintage sport and street-level curation. Pair these with our cable knits in a line up of new colours for a joyful and preppy look.

Whether you’re layering for an early coffee run or an out-of-office weekend, these are the investment pieces that anchor a wardrobe. It’s timeless British style, re-engineered for right now. When it comes to reinventing prep - we’re making all the right moves.

Kitsch-Romantic Florals

Forget 'floral for spring' clichés. For spring and summer, we’re leaning into Kitsch-Romantic Florals - a curated obsession with oversized, hand-drawn blooms and high-definition 1950s archival patterns. This isn’t about blending in, it’s about a bold, maximalist approach to vintage-inspired prints.

Every pattern you see is a Joules original, developed by our in-house print team who treat every design like a bespoke piece of art. These aren't just prints, they are hand-painted stories that move away from the ditsy and towards punchy and playful. Think tiered midi floral dresses and structured blouses that feel like a vintage market treasure, but fit like a dream.

As the season peaks, and we go ‘full summer’ these unique designs can be found in our swimwear collection, bringing that same quirky, 'European Summer' energy to the coast. It’s a playful nod to British heritage, reimagined for a generation that wants their wardrobes maximalist, nostalgic, and full of colour.

We’re showing that kitsch is the new cool. Think vibrant prints, quirky details, and that perfect mix of playful and polished.

V-Neck Renaissance

The v-neck is officially out of the archives. Once the hallmark of traditional prep, this spring and summer sees the v-neck revival take centre stage as the ultimate versatile layer. We’re moving beyond the basics, reimagining this classic silhouette in everything from dresses to refined tops.

The move this season is all about the ‘cricket aesthetic’. We’re talking v-neck jumpers styled over crisp, oversized shirts for that quintessential varsity edge. It’s a high-low mix that feels grounded in heritage but styled for everyday moments.

These knits will become standalone heroes - breathable, textured alternatives to tops or t-shirts. With contrast tipping and deep cable-knit textures, these pieces are designed to add instant depth to your rotation. It’s the definitive preppy comeback - clean, confident, and completely essential.