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A weekend well spent



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We believe in dressing well for the weekend, every weekend. We are inspired by the countryside, coasts and towns in which we love to spend time. And we champion our customer every step of the way.

Because at Joules we want to help our customers be the best, most original versions of themselves. And that’s what we’re here for, to inspire people’s lives and time-off style, for 1,820 weekends and counting…

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The Joules story began in 1989, when Tom Joule, son of a retailer, pitched up at a rural show. It was probably raining.

Tom had a deep understanding of our customers' lifestyles and a vision to redefine British classics with a dedication to quality and detail. Before long, Joules was synonymous with effortless, British style.

With founder Tom Joule taking the reins, today Joules is reimagining all it pioneered more than three and a half decades ago.

We continue to reinvent the art of well-dressed time off.

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