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ABOUT US

“Unbeatable quality, unexpectedly good prices, and a cool unique spin on classic style.”

HOW IT

ALL BEGAN

The Joules story began in 1989, when Tom Joule, son of a retailer, pitched up at a rural show. It was probably raining.

Tom had a deep understanding of his customers’ lifestyles and a vision to redefine British classics with a dedication to quality and detail. Before long, Joules was synonymous with effortless British style.

With founder Tom Joule taking the reins, alongside his wife and Creative Director, Alice Joule, Joules is reimagining everything it pioneered more than three and a half decades ago.

Joules continues to reinvent the art of well-dressed time-off.

WOMEN'S NEW IN MEN'S NEW IN

“Joules is reimagining everything it pioneered more than three and a half decades ago.”

A WORD

FROM TOM

“Joules has been creating time-off clothing since 1989. Season after season we bring newness, colour and distinctly British style.

Reimagining classic layering pieces in an authentically Joules way, we deliver exceptional lasting quality and unrivalled attention to detail at phenomenal price points. Always.

Our in-house design teams continually seek to be inspired by the lives our customers lead, creating unique and bespoke print and style for all our clothing and home ranges.

Playful preppy separates and investment-worthy heritage pieces that will become love-forever favourites feature alongside exceptional outerwear that outwits the British weather all year round, with our Right As Rain™ waterproof collection bringing both style and practicality.”

SHOP ALL WOMEN'S SHOP ALL MEN'S

“Season after season we bring newness, colour and distinctly British style.”

OUR STORES

Joules stores are where the brand is brought to life. We have a number of stores and outlets, and can be found at a few prestigious equestrian events each year. Each of our retail spaces is carefully positioned to connect with customers old and new and showcase our clothing and homeware collections in the best way possible.

ABOUT US

ALL BEGAN

FROM TOM

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