The Joules Journal is home to life and style inspiration, product care guides and more.
STYLE
LIFESTYLE
GUIDES
All aboard for a Cool Yule. Come with us as we travel to the Highlands. On the way, you’ll find great gifts, outfit…
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When autumn begins to blend into winter, there’s a slight shift in our wardrobes. The gauges of knitwear get heavier…
Style, and in particular what to wear on Christmas Day, like all the other traditions that come with the season, differs…
As the leaves start to fall and the air turns crisp, we’re embracing the season with open arms and wardrobes. If you are…
What’s life without style? Here you’ll find why we’re whizzes when it comes to waterproof jackets, scholars in shirting and always winning when playing rugby shirts.
TRANSITIONAL OUTFIT IDEAS
AUTUMN/WINTER 2025 FASHION TRENDS
HOW TO EFFORTLESSLY WEAR LAYERS
A GUIDE TO OUR BEST EVER FLEECES
A GUIDE TO OUR MEN'S SHIRTS
OUR FAVOURITE SUMMER 2025 FASHION TRENDS
WHAT TO WEAR AT A FESTIVAL
WHAT TO WEAR TO THE BEACH
SUMMER HOLIDAY: HOLIDAY OUTFIT IDEAS
OXFORD VS DERBY SHOES
4 WAYS TO WEAR A LINEN SHIRT: FOR MEN & WOMEN
HOW TO SHAPE & STYLE A BERET
SPRING IT ON - SS25 LOOKBOOK
PICNIC OUTFIT IDEAS
HOW TO WEAR A SCARF
WHAT TO WEAR TO THE RACES
HOW TO WEAR A GILET
WHAT TO WEAR TO THE RUGBY
THE ART OF WELL-DRESSED TIME OFF - SS25 LOOKBOOK
AN INTRODUCTION TO THE OXFORD SHIRT
CHRISTMAS DAY OUTFIT IDEAS
WHAT TO WEAR TO A CHRISTMAS PARTY
BUILDING A WINTER CAPSULE WARDROBE
PREPPY OUTFIT INSPIRATION
HOW TO WEAR A FEDORA HAT
WHAT TO WEAR ON A RAINY DAY
CREW NECK VS ROUND NECK & V-NECK
At Joules, it’s more than just clothing, we live the life you lead. Here you’ll find stories and ramblings that dig a little deeper into life at Joules. From the countryside to the coast and everything in between.
AW25 LOOKBOOK: COOL YULE
AW25 LOOKBOOK: GET PREPPED
SS25 LOOKBOOK: TIME OFF STYLE ON
SS25 LOOKBOOK: JOULES, MOULES & BOULES
SS25 LOOKBOOK: THE ART OF WELL-DRESSED TIME OFF
SS25 LOOKBOOK: SPRING IT ON
BOULES 101: HOW TO PLAY, FRENCH ORIGINS & WHAT TO WEAR
CHRISTMAS WITH LOVE FROM JOULES - AW24 LOOKBOOK
BURGHLEY HORSE TRIALS
JOULES AT HOME
THERE'S NOTHING COOLER THAN COUNTRY - AW24 LOOKBOOK
A SUMMER WELL SPENT - SS24 LOOKBOOK
BADMINTON HORSE TRIALS
BE A GOOD SPORT - SS24 LOOKBOOK
A WEEKEND IN UPPINGHAM
10 FACTS ABOUT BONFIRE NIGHT
5 REASONS WE LOVE LIFE IN THE COUNTRYSIDE
THE STORY BEHIND OUR RIGHT AS RAIN COLLECTION
HOW TO THROW A SIX NATIONS RUGBY PARTY
Want to make sure your knitwear doesn’t end up small enough to fit your three-year old niece? Perhaps you want to look after your raincoat properly? Or maybe you want to understand which wellies are the ones for you.
HOW TO CARE FOR KNITWEAR
HOW TO MAINTAIN A WATERPROOF JACKET
WELLY FIT GUIDE
RAINCOAT BUYING GUIDE
WELLY CARE GUIDE
WELLY STYLE GUIDE