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THE JOULES JOURNAL

The Joules Journal is home to life and style inspiration, product care guides and more.

SS25 LOOKBOOK
JOULES MOULES & BOULES

Our Holiday Shop is open! Who’s coming with us? This is where style meets sunshine. Because the best memories need the best looks.

BOULES 101: HOW TO PLAY, FRENCH ORIGINS & WHAT TO WEAR

Our summer campaign redefines holiday style in an iconic way whilst making sure every part of your journey looks good. We’ve taken inspiration from classic...

4 WAYS TO WEAR A LINEN SHIRT: FOR MEN & WOMEN

Nothing says summer like linen, so It’s hard to believe this was once a fabric with a difficult reputation. Many years ago, it was thought of as hard to...

HOW TO SHAPE & STYLE A BERET

A beret is not merely an accessory; it is a cultural emblem, woven into the tapestry of history and style. With its origins rooted in the rural regions...

STYLE

What’s life without style? Here you’ll find why we’re whizzes when it comes to waterproof jackets, scholars in shirting and always winning when playing rugby shirts.

4 WAYS TO WEAR A LINEN SHIRT: FOR MEN & WOMEN

HOW TO SHAPE & STYLE A BERET

SPRING IT ON - SS25 LOOKBOOK

PICNIC OUTFIT IDEAS

HOW TO WEAR A SCARF

WHAT TO WEAR TO THE RACES

HOW TO WEAR A GILET

WHAT TO WEAR TO THE RUGBY

THE ART OF WELL-DRESSED TIME OFF - SS25 LOOKBOOK

AN INTRODUCTION TO THE OXFORD SHIRT

CHRISTMAS DAY OUTFIT IDEAS

WHAT TO WEAR TO A CHRISTMAS PARTY

BUILDING A WINTER CAPSULE WARDROBE

TRANSITIONAL OUTFIT IDEAS

PREPPY OUTFIT INSPIRATION

HOW TO WEAR A FEDORA HAT

WHAT TO WEAR ON A RAINY DAY

CREW NECK VS ROUND NECK & V-NECK

LIFESTYLE

At Joules, it’s more than just clothing, we live the life you lead. Here you’ll find stories and ramblings that dig a little deeper into life at Joules. From the countryside to the coast and everything in between.

GUIDES

Want to make sure your knitwear doesn’t end up small enough to fit your three-year old niece? Perhaps you want to look after your raincoat properly? Or maybe you want to understand which wellies are the ones for you.