5.37.7 Badminton Horse Trials 2024 | Event Guide Click here to use our accessible website
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Badminton x Joules

We’ve got stores up and down the country, as well as a website that offers next day delivery, but we’ve never forgotten our humble beginnings and love returning to Badminton.

We’ve had a stand at Badminton for decades and have been proud to design the official Badminton collection for a number of years. This year’s official collection stand will showcase pieces commemorating Badminton’s 75th anniversary through detailed embroidery and premium fabrics.  

On our main stand, you’ll be able to get your hands on the latest pieces from our spring and summer collection. They’ll also be games and giveaways, so don’t miss out.

And if you’re at Badminton on Saturday 11th May, we recommend heading to the Joules Fence. We’re not saying any more than that…

What to Wear to Badminton Horse Trials

First things first, cross your fingers. Cross your toes. Start worshipping the sun god. And pray for sunshine. We’re surely due a dry spell, anyway.

Outdoor events are always better in the sunshine. Nothing beats a Badminton where you can sit on a blanket and sip Pimms with friends, beneath a canopy of bright blue sky.

And as this year, our campaign is all about ‘being a good sport’ we’re suggesting wearing a line-up of preppy style with a playful side to inject the feel-good factor into your wardrobe. Layers are always a good idea, so go for a sweatshirt over a blouse and then add some pastel pink women’s chino shorts

Top it off with a cap and for your feet, canvas pumps and socks will provide style and comfort. Whilst heeled or chunky loafers are worth considering if the ground is dry enough. Knits are also a good option, and our cricket-inspired v-neck jumpers look great paired with white skinny jeans. And a statement knit such as our must-have Set Match Jumper will be a head-turning style.

Of course, rain and mud might always be a factor, but it doesn’t have to stop play, so make sure you’re got a pair of women’s wellies close by. And our Holkham Packaway Waterproof Raincoat is a must for staying dry in style. A tweed blazer can also be a good-looking way to beat a pesky May breeze.

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