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OUR FAVOURITE SUMMER

2025 Fashion Trends

Summer 2025 fashion trends are all about merging different styles to create one, bold, cool, preppy aesthetic with heritage and nostalgic nods. We’re seeing lots of singular trends that overlap to create seriously stylish looks that embrace the perfectly imperfect nature of the great British summer. This season is all about making everything feel new yet familiar. Summer outfits for women in particular are showcasing just that. So, wherever your summer takes you, we’ll make sure your style never takes a break.

WOMEN'S NEW IN MEN'S NEW IN

Pink

We’re all about pink for 2025. Think classic ladies’ polo shirts, sophisticated knitwear, and tailored separates all in varied diverse shades of soft, muted pink. This trend is a fresh take on traditional preppy style, adding a playful and feminine touch while maintaining its elegance.

THE PINK EDIT

Sporty Prep

This trend blends laid-back charm with classic preppy elements. Something we continue to do well, if we may say so ourselves! It’s all about ladies’ rugby shirts crafted from technical fabrics, stylish skirts or women’s chino shorts paired with oversized blazers that can even be borrowed from the boys, or paired with your favourite quilted jacket. Sophisticated comfort that’s perfect for a pared-back yet refined summer look.

WOMEN'S RUGBY SHIRTS

STRIPES STRIPES

and More Stripes

Stripes are timeless, and we absolutely love them, but for Summer 2025, they’re getting a fresh update. We are embracing bold, graphic stripes in unexpected color combinations on relaxed silhouettes like wide-leg trousers, oversized shirts, and breezy dresses. Nautical stripes remain a classic, especially across our collection of breton tops, but this season also embraces these unique stripe patterns.

THE STRIPE EDIT

Maximalist Detailing

Bold and beautiful intricate detailing is a trend we are embracing this summer. Our in-house team works tirelessly to create the perfect stand out designs that work to elevate any wardrobe. It's all about "more is more" and being unafraid to be confident with embellishments. Bold embroideries, where different coloured thick threads create patterns you can almost feel and definitely notice is something we’ve been showcasing. These aren't just little touches, they're the main event, showing up on everything from dresses and tops to accessories.

We are definitely leading the way with this trend, having always championed individuality through our designs and our dedication to cool detailing.

Coastal

Exuding the carefree spirit of the seaside, blending classic nautical elements with a relaxed but sophisticated vibe, the coastal trend is always here to stay. Women’s Linen shirts, tailored shorts, and light knitwear like sweater vests that can be layered in a palette of blues, whites, sandy neutrals and of course stripes, is what we are all about! (and you’ve been loving it) It’s the perfect style for embracing the coastal lifestyle, even if you're far from the shore.

WOMEN'S LINEN SHIRTS

NOTHING SAYS SUMMER

Like Linen

Linen is without a doubt summer’s favourite fabric. Its breathable benefits and timeless, slightly crumpled and relaxed look makes for the perfect summer piece - whether you’re layering or wearing it alone, its versatility speaks for itself. A day out, going to the office (unlucky) or a day by the pool (that’s more like it) linen has got you covered.

WOMEN'S LINEN SHOP

OUR FAVOURITE SUMMER

2025 Fashion Trends

Pink

Sporty Prep

STRIPES STRIPES

and More Stripes

Maximalist Detailing

Coastal

NOTHING SAYS SUMMER

Like Linen

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