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THE JOULES JOURNAL

The Joules Journal is home to life and style inspiration, product care guides and more.

LOOKBOOK
SPRING ALL MAPPED OUT

From carefree afternoons to unexpected detours, our spring collection is made for every...

THE WOODY POLO: AN ICON 35 YEARS IN THE MAKING

The Joules Woody is an icon. We’ve spent over 35 years perfecting it. Find out why it is rivalled by many but...

SPRING & SUMMER 2026 FASHION TRENDS

Longer days are officially here, and our mood is shifting. This season, we’re moving away from the old and leaning into a new, effortless...

THE ART OF DOPAMINE DRESSING

As the calendar turns, there’s an optimistic energy in the air - a craving for lightness, joy, and a fresh perspective...

STYLE

What’s life without style? Here you’ll find why we’re whizzes when it comes to waterproof jackets, scholars in shirting and always winning when playing rugby shirts.

THE WOODY POLO: AN ICON 35 YEARS IN THE MAKING

EUROPEAN CITY BREAKS

SPRING & SUMMER 2026 FASHION TRENDS

THE ART OF DOPAMINE DRESSING

TRANSITIONAL OUTFIT IDEAS

AUTUMN/WINTER 2025 FASHION TRENDS

HOW TO EFFORTLESSLY WEAR LAYERS

A GUIDE TO OUR BEST EVER FLEECES

A GUIDE TO OUR MEN'S SHIRTS

OUR FAVOURITE SUMMER 2025 FASHION TRENDS

WHAT TO WEAR AT A FESTIVAL

WHAT TO WEAR TO THE BEACH

SUMMER HOLIDAY: HOLIDAY OUTFIT IDEAS

OXFORD VS DERBY SHOES

4 WAYS TO WEAR A LINEN SHIRT: FOR MEN & WOMEN

HOW TO SHAPE & STYLE A BERET

SPRING IT ON - SS25 LOOKBOOK

PICNIC OUTFIT IDEAS

HOW TO WEAR A SCARF

WHAT TO WEAR TO THE RACES

HOW TO WEAR A GILET

WHAT TO WEAR TO THE RUGBY

THE ART OF WELL-DRESSED TIME OFF - SS25 LOOKBOOK

AN INTRODUCTION TO THE OXFORD SHIRT

CHRISTMAS DAY OUTFIT IDEAS

WHAT TO WEAR TO A CHRISTMAS PARTY

BUILDING A WINTER CAPSULE WARDROBE

PREPPY OUTFIT INSPIRATION

HOW TO WEAR A FEDORA HAT

WHAT TO WEAR ON A RAINY DAY

CREW NECK VS ROUND NECK & V-NECK

LIFESTYLE

At Joules, it’s more than just clothing, we live the life you lead. Here you’ll find stories and ramblings that dig a little deeper into life at Joules. From the countryside to the coast and everything in between.

EUROPEAN CITY BREAKS

SS26 LOOKBOOK: SPRING ALL MAPPED OUT

SS26 LOOKBOOK: NEW YEAR NEW HUE

AW25 LOOKBOOK: COOL YULE

AW25 LOOKBOOK: GET PREPPED

SS25 LOOKBOOK: TIME OFF STYLE ON

SS25 LOOKBOOK: JOULES, MOULES & BOULES

WHAT TO WEAR AT A FESTIVAL

SS25 LOOKBOOK: THE ART OF WELL-DRESSED TIME OFF

SS25 LOOKBOOK: SPRING IT ON

BOULES 101: HOW TO PLAY, FRENCH ORIGINS & WHAT TO WEAR

CHRISTMAS WITH LOVE FROM JOULES - AW24 LOOKBOOK

BURGHLEY HORSE TRIALS

JOULES AT HOME

THERE'S NOTHING COOLER THAN COUNTRY - AW24 LOOKBOOK

A SUMMER WELL SPENT - SS24 LOOKBOOK

BADMINTON HORSE TRIALS

BE A GOOD SPORT - SS24 LOOKBOOK

A WEEKEND IN UPPINGHAM

10 FACTS ABOUT BONFIRE NIGHT

5 REASONS WE LOVE LIFE IN THE COUNTRYSIDE

THE STORY BEHIND OUR RIGHT AS RAIN COLLECTION

HOW TO THROW A SIX NATIONS RUGBY PARTY

GUIDES

Want to make sure your knitwear doesn’t end up small enough to fit your three-year old niece? Perhaps you want to look after your raincoat properly? Or maybe you want to understand which wellies are the ones for you.