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THE JOULES JOURNAL

The Joules Journal is home to life and style inspiration, product care guides and more.

LOOKBOOK
COOL YULE

All aboard for a Cool Yule. Come with us as we travel to the Highlands. On the way, you’ll find great gifts, outfit…

BUILDING A WINTER CAPSULE WARDROBE

When autumn begins to blend into winter, there’s a slight shift in our wardrobes. The gauges of knitwear get heavier…

CHRISTMAS DAY OUTFIT IDEAS

Style, and in particular what to wear on Christmas Day, like all the other traditions that come with the season, differs…

AUTUMN/WINTER 2025 FASHION TRENDS

As the leaves start to fall and the air turns crisp, we’re embracing the season with open arms and wardrobes. If you are…

STYLE

What’s life without style? Here you’ll find why we’re whizzes when it comes to waterproof jackets, scholars in shirting and always winning when playing rugby shirts.

TRANSITIONAL OUTFIT IDEAS

AUTUMN/WINTER 2025 FASHION TRENDS

HOW TO EFFORTLESSLY WEAR LAYERS

A GUIDE TO OUR BEST EVER FLEECES

A GUIDE TO OUR MEN'S SHIRTS

OUR FAVOURITE SUMMER 2025 FASHION TRENDS

WHAT TO WEAR AT A FESTIVAL

WHAT TO WEAR TO THE BEACH

SUMMER HOLIDAY: HOLIDAY OUTFIT IDEAS

OXFORD VS DERBY SHOES

4 WAYS TO WEAR A LINEN SHIRT: FOR MEN & WOMEN

HOW TO SHAPE & STYLE A BERET

SPRING IT ON - SS25 LOOKBOOK

PICNIC OUTFIT IDEAS

HOW TO WEAR A SCARF

WHAT TO WEAR TO THE RACES

HOW TO WEAR A GILET

WHAT TO WEAR TO THE RUGBY

THE ART OF WELL-DRESSED TIME OFF - SS25 LOOKBOOK

AN INTRODUCTION TO THE OXFORD SHIRT

CHRISTMAS DAY OUTFIT IDEAS

WHAT TO WEAR TO A CHRISTMAS PARTY

BUILDING A WINTER CAPSULE WARDROBE

PREPPY OUTFIT INSPIRATION

HOW TO WEAR A FEDORA HAT

WHAT TO WEAR ON A RAINY DAY

CREW NECK VS ROUND NECK & V-NECK

LIFESTYLE

At Joules, it’s more than just clothing, we live the life you lead. Here you’ll find stories and ramblings that dig a little deeper into life at Joules. From the countryside to the coast and everything in between.

AW25 LOOKBOOK: COOL YULE

AW25 LOOKBOOK: GET PREPPED

SS25 LOOKBOOK: TIME OFF STYLE ON

SS25 LOOKBOOK: JOULES, MOULES & BOULES

WHAT TO WEAR AT A FESTIVAL

SS25 LOOKBOOK: THE ART OF WELL-DRESSED TIME OFF

SS25 LOOKBOOK: SPRING IT ON

BOULES 101: HOW TO PLAY, FRENCH ORIGINS & WHAT TO WEAR

CHRISTMAS WITH LOVE FROM JOULES - AW24 LOOKBOOK

BURGHLEY HORSE TRIALS

JOULES AT HOME

THERE'S NOTHING COOLER THAN COUNTRY - AW24 LOOKBOOK

A SUMMER WELL SPENT - SS24 LOOKBOOK

BADMINTON HORSE TRIALS

BE A GOOD SPORT - SS24 LOOKBOOK

A WEEKEND IN UPPINGHAM

10 FACTS ABOUT BONFIRE NIGHT

5 REASONS WE LOVE LIFE IN THE COUNTRYSIDE

THE STORY BEHIND OUR RIGHT AS RAIN COLLECTION

HOW TO THROW A SIX NATIONS RUGBY PARTY

GUIDES

Want to make sure your knitwear doesn’t end up small enough to fit your three-year old niece? Perhaps you want to look after your raincoat properly? Or maybe you want to understand which wellies are the ones for you.