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Tis’ the season of peace on earth, goodwill to all and kindness towards our planet. If the festive frenzy has you questioning if there is a happier, healthier and more sustainable way to enjoy Christmas, read on.
Pssst! Spot the 10 classic Christmas song and movie references* for extra brownie points.
Christmas can be chaos. There’s the never-ending to-do list, flurry of people to see, supermarket delivery slot to secure and pile of presents to wrap (and then put away). But in this shifting world, perhaps it’s time to take a slower approach to silly season? Don’t let your merry and bright mood turn into eco-anxiety. Let your heart be light. Here are a few future focused ideas to inspire you…
Pick thoughtful,quality presents
To say the countryside is dear to us, is an understatement. We look to its farmland, rivers, woods and meadows for inspiration and aim to brighten our customers lives with its joy. Respecting and considering the environment we draw inspiration from is fundamental to our business.
[We] won’t ask for much this Christmas. Just do your bit and avoid gifts going to landfill by giving something they truly want. Buy less (yes, we did just say that), choose something meaningful and pick presents that will stand the test of time.
We’re proud of the quality of our products. We build-to-last and all our garments provide many years of use and can often be passed-on or handed-down.
We’re also proud to now call lots of wonderful small businesses and inspiring individuals our Friends, bringing you a collection of new gift ideas from small, sustainable, eco-friendly businesses, like these:
Buzzy Bee Organic Cotton Duvet Set
Recycled Leather Medium Notebook Journal
Why not pass on a passion for sustainability this year by giving a truly zero-waste present? We’re fans of these from our Friends of Joules:
Festive Seedball Collection
Tool Set Letterbox Biscuits
By Son Of A Biscuit
By Crayon Box
Seek outsustainable materials
The impact we’re all having on the environment and our planet is reaching tipping point. The bells are ringing out and we’re listening at Joules, which is why we’re working hard behind the scenes to shift to using only sustainable and recycled materials by the end 2022. You can learn more about our raw materials targets here.
Why not pick a present made from sustainable materials to reduce your impact on the environment this year? We’re think these make gorgeous people and planet friendly gifts:
Conway Lightweight Printed Scarf
Gosling Recycled Padded Coat
Gruffalo Mack Organically Grown Cotton Jersey Applique Set
LENZING™ ECOVERO™ fibers are derived from sustainable wood and pulp, coming from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy.
Choose a real tree:replant and reuse
“But wait”, you might be thinking, “a plastic tree can be reused year after year”. Well, yes, and I’m sure you’ll invest in one to last. But eventually all that plastic will ultimately end up in landfill. A real tree keeps giving back to our planet and has a lower carbon footprint.
Our new Friend of Joules, Croft and Cole, explains: “We take a very hands-on approach and search through hundreds of acres of Christmas trees from farms across the UK to hand-select our yearly collection. All of our trees are grown in the UK, this helps support British farming and keeps our carbon footprint to a minimum. All of our farms replant after harvest.”
Fresh Cut 6.5FT Fresh Foliage Christmas Tree Package
Fresh Cut 7.5FT Christmas in a Box Christmas Tree Package
If you opt for a potted variety with a healthy root ball, you can replant your Christmas tree too, benefiting the environment as it cleans the air as it grows. Find out more here about our pledge to plant 250,000 trees by 2022 with the Woodland Trust, to help support the fight against climate change.
A cut tree can still benefit nature post-Christmas. Why not place it in the garden to provide a habitat for wildlife and birds through the winter months? And if you can’t reuse, recycle. Contact your local waste management about tree collection services. Some turn it into mulch that can be spread on the garden.
Recyclable wrapping paper has gone glam. Non laminated and free from plastic, glitter or foil, there are now so many beautifully printed, guilt-free designs. Brown paper packages tied with string and a sprig of foliage will always have a place in our heart, but if you’re looking for something with wow factor, try these:
Dot & Star Reversible Recycled Wrapping Paper
Mistletoe Recyclable Wrapping Paper
I Believe Stars Recyclable Wrapping Paper Kit
We’ve also be working hard to reduce and remove plastic from our packaging and stores. We’ve replaced our hangers with wood, 100% of in-house designed paper and card packaging is FSC certified, recycled and recyclable and we’ve pledged that by the end of 2022 all in bound & out bound packaging will meet the same standard. Learn more about our progress here.
Swap disposablefor reusable
We’ve all been there, stuck in the post-Christmas queue at the local recycling centre, tensions running high, wondering if there is another way. For your sanity and for the sake of the planet, we challenge you to see if you can find a sustainable swap for disposable buys this season.
From decorations and advent calendars to bakeware and gift boxes, reusable options are on this rise. Here are a few to get you started:
Exclusive Forage Advent Tray
Personalised Wooden Christmas Eve Box
Garden Bread Bag
Give something back
On the first day of Christmas, my true love gave to me… If you’re struggling for gift ideas for the person who has everything, why not donate to a charity and give to someone who has less?
We have established a number of charity partnerships and friendships over the years, including: The Princes Trust, Hospice UK, Farms For City Children, Nuzzlets and The Woodland Trust. We’ve made it even easier to give to a good cause this year, by giving you the option to make a small donation at checkout when you purchase at Joules.com.
A kinder Christmasclear-out
We are only too aware of the impact the industry we are part of has on the environment. Some reports suggest that nearly two-thirds of clothing created by the retail industry overall end up in incinerators or landfill within a year of being produced! Why tell you this? Because it’s Christmas, and at Christmas you tell the truth.
Rather than reach straight for the bin bag, question whether your garment can give more wear, perhaps with a little care and repair? Also check out our guides for caring for knitwear, leather, denim and wellies, to ensure you get the most use out of your new Christmas present.
Doesn’t fit? Don’t just chuck it in the bin. Spread a little post-Christmas cheer by passing it on. We build-to-last, so our clothing is always hand me down worthy.
It’s never an easy task parting ways with your belongings, but we’re on hand to make it that little bit less stressful and more sustainable. Pop into one of our stores and be part of our Oxfam recycling scheme. All you have to do is drop off your pre-loved clothes and footwear at the donation points in every Joules store, and it’ll be collected by Oxfam to be resold, reused or recycled.
So your discarded clothing could protect the planet and help beat poverty for good. Strange, isn’t it? Each man’s life touches so many other lives.
Spend time in nature
First, we’ll make snow angels for two hours, then we’ll go ice skating, then we’ll eat a whole roll of cookie dough as fast as we can, and then we’ll snuggle.
Amid all the festive frenzy, make time to connect with nature, we promise you’ll feel better for it.
Why not take a walk? Even better with a friend. Even better if you can take a four-legged friend (Merry Christmas, you filthy animal). This season we’ve partnered with Mental Health Mates, a network of peer support started by bestselling author and columnist, Bryony Gordon, who meet regularly to walk, connect and share without fear or judgement. Walk this way to find your nearest meet.
So what positive changes will you make this Christmas to make a lasting difference to the people around you and your planet?
We’re not perfect, we’re on a journey. But we’re proud to create distinctive products made with care, consideration and respect. Find out more about our Responsibly Joules approach here.
of course, conscious living is not just for Christmas. Christmas isn’t just a day, it’s a frame of mind. This year, why not make a pledge to honour Christmas in [your] heart and try to keep it all the year to contribute to positive change?