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We’re thrilled to finally be able to share our Christmas animation with you all. Inspired not only by our love of the British countryside and the creatures that live there, but also our desire to protect it. We’ve partnered with the Woodland Trust to tell a festive tale about our woodlands and the animals that inhabit them. They are just a few of the endangered species living in our British woodlands and to ensure they have a future it’s vital we protect the habitats they call home.
By planting trees we're helping to secure the future of the woodlands that inspire us, and the future of our planet. We're proud to be partnering with the Woodland Trust, pledging to plant 250,000 trees by 2022, to support the fight against climate change.
Discover more about our partnership with the Woodland Trust here and read on to find out more about our very special endangered species!
“We are delighted to be working with Joules on their festive campaign – a collaboration which celebrates getting outside and up close with nature
Trees are one of our biggest weapons in the fight against the nature and climate crisis, and the time to act is now. Thanks to the support of Joules and their customers, an additional 250,000 trees will be planted here in the UK as part of our long term partnership which will transform the landscape for the benefit of people, wildlife and the environment for generations to come.”
Pip Borrill, Head of Partnerships at the Woodland Trust
“Woodland wildlife is under threat and many of the native species we know and love have suffered devastating population declines in the last few decades. We are delighted to be working on this campaign with Joules to highlight some of these rare and threatened iconic species. If they are to have a future it’s vital we protect, create and restore the high quality woodland habitats they call home.”
Sally Bavin, conservation officer at the Woodland Trust
The Red Squirrel
The red squirrel was once a common sight across the UK but has disappeared from most of the country. These nimble little creatures can jump more than 2m – not bad for an animal with a body length of less than 25cm!
The capercaillie is the world’s largest grouse so it’s no surprise that this bird is a rather impressive fella. Living in the native pinewoods of northern Scotland, they spend most of their time on the ground and are rarely sighted.
The Pine Marten
As their name suggests, pine martens favour woodland habitats and are most likely to be seen in trees. Male pine martens require at least 200 hectares of woodland for their territory.
The Lesser Spotted Woodpecker
The lesser spotted woodpecker is the smallest and least common of the UK's three species of woodpecker. It is most often found in the tops of trees where it creeps along branches in search of insects.
The Hazel Dormouse
The hazel dormouse is a sleepy little soul that can spend as much as seven months of the year asleep. Undeniably cute, due to their size, you’ll be very lucky to spot one, especially as they usually reside in branches in the woodland canopy.
Give a gift that gives back, meet our Woodland Edit.
A gift that both looks good and does good, our Woodland Edit is inspired by our love of countryside and our pledge to plant 250,000 trees by 2022 in partnership with the Woodland Trust. Within it you’ll find lush forest greens, fearless pheasants and patterns as busy and beautiful as the British countryside itself. What’s more, every time you buy an item from our Woodland Edit, we’ll be planting a tree with the Woodland Trust* – these are gifts that really show you care.
Meet the endangered species in our Woodland Tale
read here >
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*Joules will contribute £1.25 from the sale price of each woodland collection piece sold between 1.10.2020 and 31.12.2020 to the Woodland Trust, a charity registered in England and Wales (number 294344) and in Scotland (SC038885). If the charitable proceeds generated from these sales are less than £100,000 Joules has agreed to contribute an additional amount to the Woodland Trust to make the total sum donated up to £100,000.