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About Smalls Merino
Smalls was born out of the need for a perfect next to skin basic for their children that founders Cat and EJ couldn’t find in 2012. A nod to Smalls your underwear, Smalls our small people (the original inspiration for our collection), and Smalls used in photography to style an interiors image.
After two years of research & development Smalls launched in 2014, in none other the Selfridges London. With the goal to make wool cool again, and with sustainability an inherent part of the fibre, Cat and Emma decided to take that element of their brand story to the next level, ensuring a total traceable supply chain from the very outset, working only with Ethical ZQ certified Merino, something not quite as common in 2014 as it is now!
Smalls brand personality is reflected in the care taken with clients, supplier relationships, garment design and farming practices, ensuring everyone is ‘Happy Underneath It All’.
Smalls have improved traceability and supply chain even further by choosing an even finer ZQ fabric made at an Italian Mill that has a complete vertical supply chain, the only mill on the world to gain EMAS certification for environmental practices, meaning Smalls can identify the collective of farms involved in every roll of fabric used and the resulting carbon footprint is very low.
“Multifunctional wear, to last forever”. lo
After two years of research & development Smalls launched in 2014, in none other the Selfridges London. With the goal to make wool cool again, and with sustainability an inherent part of the fibre, Cat and Emma decided to take that element of their brand story to the next level, ensuring a total traceable supply chain from the very outset, working only with Ethical ZQ certified Merino, something not quite as common in 2014 as it is now!
Smalls brand personality is reflected in the care taken with clients, supplier relationships, garment design and farming practices, ensuring everyone is ‘Happy Underneath It All’.
Smalls have improved traceability and supply chain even further by choosing an even finer ZQ fabric made at an Italian Mill that has a complete vertical supply chain, the only mill on the world to gain EMAS certification for environmental practices, meaning Smalls can identify the collective of farms involved in every roll of fabric used and the resulting carbon footprint is very low.
“Multifunctional wear, to last forever”. lo
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DELIVERY & RETURNS
Items typically delivered within 3-5 working days. Individual product lead times will be confirmed at checkout.
TERMS & CONDITIONS
For a full refund, send your item(s) to the address displayed on the delivery note enclosed in your parcel. The item should be returned in its original condition with proof of purchase within 28 days of receipt of order for full priced items or 14 days of receipt of order for sale items. Please note items fulfilled by one of our sellers cannot be returned to a Joules store.