We’re partnering with 100s of creative people and businesses to bring you 1000s of perfect products for you and your family (even your four legged friends!)… in just one place.
We know that everyone has their favourite destination for denim – that shop that gets your fit right the first time, and every time after. Our Denim Shop collection will be just that, for you.
We’ve thrown ourselves into the collection, refining our denim designs, fiddling with fits and adjusting waistlines to bring you even more choice than ever before.
And with the help of our favourite influencers, we’ve also launched our ‘Find Your Fit’ guide that will help you seek out the right style (and hopefully make shopping for jeans a little more fun too).
We do denim with your lifestyle in mind. Smart casual calls for skinny jeans, the daily school run is more comfortable in a straight leg and those rare nights out just the two of you are more fun in a flare #joulesdenimstyle
We all have a favourite style of jeans, and their fit should be comfortable while enhancing your natural body shape.
as worn by @huntersandheels
The Monroe is our staple jean that we’ve been making, and you’ve been loving for years. The flattering, 5* favourites hug the figure and sit high on the waist which is simply perfect for smart casual outfitting.
as worn by @piavibekegrace
Etta is a jean that is the perfect combination of comfort and style. We’ve designed them to be flattering like a skinny, but a bit more relaxed, as they fit straight through the leg and sit high on the waist.
as worn by @nicoleocran
Relaxed like a boyfriend, but with a more feminine fit, the Simone Girlfriend jeans move as you do. They have a high-rise waist and a tapered leg for everyday comfort that can be worn from season to season.
as worn by @heyitsromeca
Meet our fun-loving, hip-hugging Connie Wide leg jeans. These fit loosely through the leg and finish just above the ankle – a classic come-back style that you’ll never want to take off.
as worn by @carasuthers
These have the same high-rise waist and stretch fabric as our Monroe Skinny jeans, they’re just cropped to give your ankles some extra breathing room – the perfect choice for summer styling.
as worn by @fashionenth
The Mariannes are fitted from the top, are cut with a fun kick-flare from the knee and have frayed hems which all come together to make a stylish (and a little bit edgy) everyday choice.
Dress in our denim, get creative with your camera and give @joules a follow on Instagram. Then, tag us in your photo using the hashtag #joulesdenimstyle. Or, you can upload your photo directly to this page by clicking below. We’ll choose our favourite to win.
Psst… we’re also giving three runners up a £250 Voucher too!
Our Denim Fit Guide has been designed to give you all of our different denim fits in one place, along with all the details you need on each style, so you can finally master the mystical art of finding that perfect pair of jeans for you, your lifestyle and your shape.
The Denim Shop has been lovingly created in-house to give you everyday outfitting options that will suit your lifestyle. For a long time, we have been known for our figure-hugging Monroe skinny jeans, but now they’re going to be sharing their spotlight with even more styles, including the cropped skinny jean version of themselves.
Whether it’s a relaxed around-the-house day that calls for girlfriend jeans, a ‘quick! we’re late for school’ pair of throw on straight leg jeans or ‘let’s go out just the two of us’ spontaneous kick flare jeans type of occasion, there’s a pair that will quickly become your go-to choice. Find everything you need to know about taking care of your denim with our Denim Care Guide.