At Bernie and the Beanpole our aim is simple – to create a range of cool kidswear with a focus on great design, outstanding quality and most importantly, fun! Our bold, playful designs are inspired by our imaginative, fearless and adventurous children who constantly remind us life shouldn’t be too serious. As a brand, we want to create unique designs which are loved by stylish kids and their parents! Launched in 2015, the name Bernie and the Beanpole was dreamt up from childhood nicknames. We decided to pool our talent and experience in children’s wear buying and graphic design to create a range of cool knitwear, sleepwear and loungewear for stylish kids.