Created with a love of practical style and the desire to inject some fun into the everyday, Cove sold its first reversible poncho, the Flora, in 2011. Standing at our local school fair the first sale proved our instincts right; a need for simple yet stylish pieces injecting instant chic into our busy lives. From the start, classic shapes and simplicity of design were key to the brand and this, combined with colour popping details, soon became our signature style. Nearly a decade in and the brand continues to go from strength to strength. The Flora poncho remains a firm favourite, but the brand has added more strings to its bow with a growing cashmere collection. Each collection centres around taking the traditional and adding an original twist; be it with a neon trim, an exaggerated silhouette or an eye-catching motif.