We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service.
They enable us:
• To estimate our audience size and usage pattern.
• To store information about your preferences, and so allow us to customise our site according to your individual interests.
• To speed up your searches.
• To recognise you when you return to our site.
• To track browsing behaviour of site visitors.
Browsing behaviour can also used to create relevant banner advertising that we believe best relates to what you have viewed on our website. These banners are then served across other websites that you may visit, typically news and content sites and blogs. This process is called behavioural advertising and although the adverts are tailored to suit each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an "i" icon that provides more information from each advertising network and instructions on how to opt out. We can also use the browsing behaviour data to create personal product recommendations on our website, our marketing emails and in our printed catalogue.