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                                                                                                                                                         Joules - About Joules                                                                        
           For he's a welly good fellow...Following in his father's footsteps. Tom Joule began selling country clobber at equestrian and outdoor events across Great Britain, more than three decades ago. One typically rainy afternoon, Tom realised that th clothing on offer really didn't reflect his customer's personalities. Country Folk are colourful people but their clothing used to be quiet opposite. So Tom designed 100 bright pink wellies They sold like hotcakes, Joules was born. Today we are still as crazy about colour dotty about detail and as passionate about prints as we were 30 years ago...And because we keep looking to the Countryside and all of its eccentricities to inspire us, we always will be.